James Veitch: Genius Bar (2 stars)

A tech expert delivers a structurally impotent set about love


This article is from 2015.

James Veitch: Genius Bar

We’re promised a show here which will tell us ‘what it’s really like to work for Steve Jobs’. Perhaps with the film biopic due out soon, James Veitch has decided that he will simply allow someone else to do a more thorough investigation into that subject. All we really learn of Jobs during this hour is that he had a really, really big fan in the shape of this former employee. What we do know a little more about is the stage presence and comic sensibility of James Veitch, and neither of those things are always to be admired.

The ex-Apple man used to work at the ‘genius bar’, a spot where tech experts would fix a layperson’s device, no doubt with the in-built air of superiority and a mild arrogance which Veitch brings to this show: at one point he assumes that everyone has seen his previous work; even the likes of far more successful comics such as Bridget Christie sometimes feel a need to gently introduce themselves to a new Fringe audience.

In a lacklustre and contrived tale ostensibly about rebooting your love life, his email baiting of NASA and a building contractor have nothing of the playful joy which Joe Lycett brings to similar online exchanges with bullying corporations and individuals. And for someone with a techy mindset, he’s let himself down badly by having snippets of emotion-jerking music (such as ‘Rocket Man’) almost entirely drown out presumably moving spoken passages.

Pleasance Courtyard, 556 6550, until 30 Aug, 4:45pm, £10.50 (£9.50).

This article is from 2015.

James Veitch: Genius Bar

  • 2 stars

Live Nation in association with MHA Join an ex-Apple genius for misguided forays into online dating, unrequited love and what it's really like to work for Steve Jobs. Expect music, mischief and the Legend of Zelda; iCloud, Macbooks and 80's nostalgia. A clumsy tale of broken hearts and broken iPhones. A show for anyone…


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