Fringe play Goodstock launches the NOW Seat

This article is from 2015

Fringe play Goodstock launches the NOW Seat

Lost Watch Theatre will sell most expensive seat at the Fringe, to raise cash for Breast Cancer Now

Lost Watch Theatre have teamed up with Breast Cancer Now to launch the NOW Seat, which will be on sale at every performance of Goodstock at the Pleasance Courtyard this year, and will cost purchasers a whopping £615.

What's so special about this seat, you may ask? Well, nothing really. It's a bog-standard metal and plastic piece of furniture (potentially with a nice cushion thrown in). However, all the proceeds will be donated to Breast Cancer Now, which funds the world's top researchers in an effort to combat the disease. £615 is the amount it costs the NHS to test someone for BRCA1 (a genetic mutation, which causes increased risk of developing breast and ovarian cancer) and offer support. Hollywood star Angelina Jolie is a carrier, and has spoken openly about her experience of dealing with it.

It's thanks to this test that the writer of Goodstock, Olivia Hirst, will be able to beat cancer, while other members of her family have not. In less than four years time, she's going to have her breasts removed, in her twenties, in order to save her life.The play is a story about Olivia, her family and the BRCA1 gene.

If all the NOW Seats are sold during the Fringe, £15990 will be raised for Breast Cancer Now.

The 'most expensive seat in the Fringe' is available to purchase from the Fringe and Pleasance websites, as normal. Audience members will also be able to donate in smaller amounts by dropping change in the designated cap at the play, or by heading to the Breast Cancer Now website.

Goodstock, Pleasance Courtyard, 556 6550, 8–31 Aug (not 18), 2pm, £7.50–£9.50 (£6.50–£8.50). Previews 5–7 Aug (£6).


  • 4 stars

Lost Watch in association with Greenwich Theatre I'm 26. Three women in my family have a cancer-causing genetic mutation. One of them is old, one is me and the other is dead. In four years time, I have some options. Basically this is a play written about my relatives without their permission. They won't mind***. *BRCA1.…