Edinburgh International Film Festival moves to June
- Anna Millar
- 16 August 2007
This article is from 2007.
After 60 years at the forefront of the biggest show on earth, the Edinburgh International Film Festival has announced plans to go it alone. From next year, the EIFF will be held in June rather than August with the rest of the Edinburgh festivals.
Reasons for the move have been attributed, in part, to competition for venues, hotel space and media coverage with the International and Book festivals. Organisers said a June Festival will also sit better with its contemporaries around the world.
EIFF managing director, Ginnie Atkinson, said there was little concern about losing their audience: ‘In recent market research, an overwhelming majority of our audience said they would attend the Film Festival even if it was the only festival on at the time. This gives us the confidence that June will be a success on all fronts.’
Hannah McGill, who took over as artistic director this year, added: ‘Everyone we have spoken to – from our contacts within the film industry to partners across the city of Edinburgh – agreed that the move to June makes artistic and commercial sense. It is good news for the Film Festival and the city of Edinburgh. June will give us the breathing space to expand and create our own distinct identity, allowing us to further develop our reputation as one of the world’s most innovative, cutting-edge and challenging annual film events. Logistically, a June event is also better placed in the ever-crowded international film festival calendar.’
EIFF patron, Sir Sean Connery who was in Edinburgh last year for the festival, agreed with McGill and said: ‘Changing the dates of the Film Festival will create space for a modern, forward-thinking event that offers higher status and an individual identity to film culture. An enhanced Film Festival is a key component in long-term plans to create an Edinburgh hub for the Scottish, UK and international industry.’
This year’s Edinburgh International Film Festival runs until Sun 26 August. Next year’s Festival will take place from 18–29 June.