Edinburgh’s festivals report massive rise in early sales
- Anna Millar
- 1 August 2007
This article is from 2007.
Festival fever went into overdrive this week with the Fringe, Jazz and Book festivals each reporting impressive sale hikes on last year. A spokesman for the Fringe said they were up 10% on their 2006 figures, having already smashed previous records on their first day of sales, which saw them shift a total of 24,156 tickets – almost 8000 more than last year. Funnyman Ricky Gervais was the first show to sell out with three quarters of all tickets now being sold online. Last night, Fringe insiders said they were well on course to supersede last year’s record figure of 1.5 million ticket sales.
Across town at Charlotte Square, the International Book Festival reported an impressive 45% increase on last year. So great is the demand that the IBF reported last week that Alexander McCall Smith will appear in an extra special event on Wednesday 15 August.
In music, the Jazz and Blues Festival has recorded a 300% rise in sales, with 4000 tickets already sold.
Elsewhere, the International Festival reported ongoing demand for some of their most highly anticipated shows, including The Bacchae with Alan Cumming and A Doll’s House directed by Lee Breuer.
Festival landmarks of another kind arrived as Arthur’s Seat was registered as a Festival venue for the first time. This Sketch Show Belongs to Lionel Richie will be performed at the top of Arthur’s Seat on the last weekend of the Fringe. Incidentally, at time of going to press, This Sketch Show . . . cast member Barry Ferns reportedly had plans to change his name by deed poll to Lionel Richie.